Why Apple can’t screw itself with the iPod

There’s a very good article over on Daring Fireball that goes into some well-reasoned analysis as to why Apple simply can’t screw itself over with the iPod as it did in the late ’80’s with the Mac.

The iPod turned 4 years old last October, and no matter what happens from this point onward — even if iPod sales start to decline — its success to date has been so great that it’s destined to be remembered as one of the great pop cultural phenomena of this decade, and perhaps even the greatest. The Macintosh of the ’80s was a tech-industry phenomenon, not a pop-cultural one. Apple never achieved sales growth or brand awareness with the Mac like they’ve had with the iPod — not even close. Do you know anyone — anyone — who today doesn’t know what an iPod is?

Go take a read.

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